Editorial Process
How an article gets written, checked, and published.
Every article on ClutchPost goes through the same sequence of steps before it’s published, and the same review cycle after. This page explains that process in detail — not just as a policy statement, but as how the work actually happens.
The Process, Step By Step
Eight steps, applied to every article.
Topic selection
Topics are chosen based on reader relevance and whether there’s enough credible evidence to write about them responsibly.
Research
The writer gathers primary sources: peer-reviewed studies, clinical guidelines, and recognized health authorities.
Outline & drafting
An outline is built around what the evidence actually supports, then the article is drafted in plain language.
Fact-checking
Every claim and citation is checked against its original source before the draft moves forward.
Health & safety review
Content touching on medical or health topics is checked against our health content standards below.
Editing
A second editor reviews structure, clarity, and tone, and confirms sourcing before sign-off.
Publishing
The article goes live with a byline, publish date, and full source list.
Ongoing review
Articles are revisited on a recurring schedule and updated if evidence, guidance, or product information changes.
What Every Article Must Have
Non-negotiable requirements before publishing.
Cited sources
Claims are tied to a real source. If we can’t source a claim, it doesn’t get published as fact.
Disclosed affiliate links
Any monetized link is labeled clearly in the article itself, not buried in a footer disclaimer.
No fabricated authority
No invented doctors, studies, statistics, or credentials. If we don’t have it, we don’t claim it.
Honest uncertainty
Where evidence is mixed or preliminary, the article says so instead of presenting it as settled.
Publish & update dates
Readers can see when an article was first published and when it was last reviewed.
No absolute health claims
Language like “cure,” “guaranteed,” or “instant results” isn’t used to describe products or approaches.
ClutchPost publishes general health and wellness information for education, not individualized medical guidance. Content that touches on medical topics is written and checked against recognized health guidelines, and always directs readers toward a qualified healthcare provider for personal decisions.
Health & Medical Content Standards
YMYL topics get extra scrutiny.
Weight loss, supplements, and metabolism fall under what Google calls “Your Money or Your Life” content — topics that can affect a reader’s health if the information is wrong. We hold this content to a higher bar: stronger sourcing requirements, more conservative language, and a clear line between “what the evidence shows” and “what you should personally do,” which we leave to a reader’s own healthcare provider.
Product Reviews
Reviews follow the same process, plus a fixed methodology.
Product and supplement reviews go through every step above, and are additionally scored against a consistent set of criteria so no single brand’s pitch shapes the outcome.
Independence, always
Affiliate relationships never determine which products get covered or how they’re rated.
Report something
Found an error, an outdated claim, or a broken source link? Let us know and we’ll look into it.
Corrections & Updates
Published doesn’t mean finished.
Health guidance changes as new evidence emerges. When it does, or when a reader flags an error, we correct the article and note when the update happened.
Want the full picture?
Our Editorial Process works alongside our Fact-Checking Policy, Review Methodology, and Medical Disclaimer to keep every article accountable.
FAQ
Common questions about our process.
Does one person write and fact-check the same article?
No. Fact-checking is a separate step from writing, applied to every article before it’s published, even on a small team.
What sources count as acceptable?
We prioritize peer-reviewed research, clinical guidelines, and recognized health authorities over secondary blog summaries or other websites.
Are sponsored articles fact-checked the same way?
Yes. Any sponsored or affiliate-linked content goes through the same process and is clearly disclosed as such.
How often are older articles reviewed?
On a recurring schedule, and sooner if new evidence, guidance, or a reader-reported error requires it.
Last Updated: August 6, 2026